Music is a fundamental attribute of the human species. Virtually all cultures, from the most primitive to the most advanced, make music. It's been true through history, and it's true throughout an individual's lifespan. In tune or not, we humans sing and hum; in time or not, we clap and sway; in step or not, we dance and bounce. The human brain and nervous system are hard-wired to distinguish music from noise and to respond to rhythm and repetition, tones and tunes.
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Snap announced Monday that Snapchat is working with top music publishers to roll out a new feature allowing users to add music to their Snaps, copying a key feature of TikTok as the ByteDance-owned company becomes further embroiled in political controversy and takes aim at Facebook with accusations of plagiarism. Snapchat's new music feature will allow users to add music to their Snaps. Photo courtesy Snap Snapchat is partnering with music companies including Warner Music Group, Warner Chappell, Universal Music Publishing Group, NMPA publisher members and Merlin on the new feature, which allows users to select songs from a catalogue of music to add to their posts. Users can add music either before or after they capture their photo or video, and those viewing the post can swipe up to view information about the song and listen to it on a music streaming platform. The feature will debut as a test in New Zealand and Australia Monday before being released more widely later in the year. TikTok, whose posts heavily incorporate music, has gone aggressively against Facebook for competing against TikTok through the impending release of Reels, a short-form video feature. TikTok—which is itself headquartered in the U.